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Step 4, Local Services Ads

The spot above every other ad on Google. Paid by the lead, not the click.

Local Services Ads sit above regular Search ads, above the map pack, above organic results, backed by the Google Verified badge. No keyword bidding, no ad copy to write. You pay when a real customer contacts you, not when someone clicks and leaves.

The highest position Google offers, and people prefer it

Local Services Ads show up above regular search ads, above the map pack, above organic results. Searchers click them nearly three times more often than a standard Google Ad in the same results page.

You pay for real leads, not clicks that go nowhere

No bidding on keywords, no wasted spend on people who click and bounce. You're charged per lead, and a lead that's spam, out of your service area, or not a real request can be disputed and isn't charged if approved.

The trust badge does half the selling before they even call

Getting verified requires an active license, real insurance, and a background check. That badge next to your name tells a homeowner you're legitimate before you've said a word.

What Actually Happens When You Sign On

Verification is the one part of this process that's entirely on Google's timeline, not ours. Here's the full sequence.

Is This the Right Fit for Your Business?

What a Typical LSA Budget Produces

$1,500 per Month. National 2026 Average.

Monthly ad spend$1,500
Average cost per lead (2026 national average)$53
Leads generated per month28 leads
Average book rate40%
New jobs booked11 jobs
Average job value$350
Estimated monthly revenue$3,800+

That works out to roughly $136 per booked job, among the lowest cost per customer of any paid channel we run.

Leads that are spam, out of your service area, or clearly not a real request can be disputed and aren't charged if approved.

Same math, different ticket size

Common Questions

No keyword bidding, no ad copy to write. Your profile and reviews do the work instead. You pay per lead, not per click, and your ad appears above standard Search ads, not alongside them. Verification also takes real time upfront, regular Google Ads doesn't require a background check.

Let's Get You Verified.

Verification takes real time, so the sooner we start it, the sooner you're taking calls. Book a call and we'll walk through what it takes for your specific trade.